AT&T Stadium Drones have not gone viral

stadium drones

If you need an indicator that peak drone has happened why not cast your eyes towards an AT&T press release. The accompanying video, as I type, has only 723 views, four days after release. That with a subscriber base of 143,000 and some change.

The use case, a radio survey, is a good one but it’s just not very sexy.

A couple of predictions

We are going to see very many fewer delivery drone videos in 2017. We know drones can lift things. You are not the first to show us pizza, cakes, cookies and things being lofted to points close. Dare I suggest there will be no Amazon Prime Christmas delivery drone video in 2017!

Fewer AT&T real-use videos as well. The public didn’t care about signal strength last year, other than to complain about it, and they will still complain even if a stadium drone is involved.

As the drone industry grows up and the general public becomes more accepting, drones are just going to go back to being dull, dirty and dangerous.

I see what you were trying to do AT&T, you could have done this five years ago. The tech was there. So sorry you missed the BS buzz with this.

At AT&T Stadium, the home of “America’s Team,” AT&T is using drones to help test and improve our Distributed Antenna System (DAS) networks.

When your team is in action, you want to share those touchdown dances, one-handed catches and game-day selfies. AT&T wants to help you do this seamlessly.

At AT&T Stadium, the home of “America’s Team,” we are using drones to help test and improve our Distributed Antenna System (DAS) networks. The “Echo Drone” can take key measurements on network performance and feed them in near-real-time to our engineers. It also helps us conduct inspections and tests more quickly and safely. We’re even able to access parts of stadiums that humans can’t reach without special equipment.

Without a drone, the testing process can take up to 5 days. Our engineers must walk up and down the entire stadium taking measurements. With an Echo Drone, AT&T can shorten this process to just 1 day.

Strong wireless connectivity at stadiums matters and we’re using innovative technology to get the job done. Drones, EchoBOT technology and DAS are just 3 of the tools in our next-gen network toolkit helping us provide a better wireless experience for football fans across the country.