Pepsi Is Lying: This Is Not Drone Football

Press

Drones are no longer cool. I know this because a brand has now tried to shoehorn one into a TV spot in a lame attempt to make its ad go viral. And worst of all, the title is all wrong: this isn’t drone football. Not even close.

In the ad, Pepsi purports to transform a community soccer field in Spain into a hi-tech world, capable of hosting a game of ‘drone football’. The technology on display is pretty neat: projectors beam down the field boundaries, and LED lights (and more screens) transform the walls, allowing for neat tricks like moving goalposts. Unfortunately, literally all the drone (singular) does is bring the soccer ball to the completely human players.