German retailer MediaMarktSaturn remove DJI products from their website

DJI’s fence-sitting ability is being tested by negative comments and allegedly hackers.

Both sites in the Ukrainian conflict are using DJI.

The Ukrainian government has asked for data from DJI on all its equipment flying in Ukraine and a no-fly zone. MediaMarktSaturn‘s website was inundated with negative comments after Ukrainian Deputy President Mykhailo Fedorov asked for the no-fly zone.

So many that MediaMarktSaturn a DJI partner pulled DJI products from their website.

To date, sharing data with Ukraine is being put in the too hard bin by DJI.

I can’t help think that many conversations have been struck up around water coolers in government, military and aviation regulators coolers around the world to decide just what companies like DJI will be able to record and permit in said countries’ airspace.

Get off the fence DJI.

DJI responded thus, some lost in translation I think.

Instructions on the products removed from the shelves of DJI partners under the attack of the navy

Last week, the social media accounts of DJI and its global partners were attacked by a concerted navy swipe attack, slandering DJI for its inappropriate behavior in the international situation, which caused problems for social media operations of many parties. The German MediaMarktSaturn retail group, a partner of DJI for many years, is also one of the victims of this cyber violence. Last Friday, they suspended the sales of DJI drones in e-commerce and stores for safety reasons. Regarding this incident, both parties Still communicating and discussing.

We have repeatedly reiterated that all DJI products are designed for civilian use and cannot meet military specifications. It is completely wrong to accuse DJI of supporting war on overseas social platforms. Since DJI pioneered the civilian drone industry, this technology has not only benefited global image creators, but has also been widely used in agriculture, security, rescue, environmental protection and other fields. More and more public service agencies are using drone technology to save lives and make society a better place. In addition, DJI complies with applicable laws and regulations globally, and the internal compliance team is composed of experienced professionals to ensure that DJI’s business activities fully comply with international rules.

DJI will, as always, work with global partners to develop civilian drone technology, and constantly iterate our products to better benefit the society and serve people’s production and life.

Curran Daly very kindly sent a better translation from Burbank

We are aware that on 24 and 25 March social media accounts of our business partners were subject to what appeared to be a coordinated campaign making false allegations against DJI via thousands of spam messages containing the same content. We take this development very seriously.

As a matter of precaution, one of our partners suspended all sales of DJI products while evaluating the situation in close cooperation with DJI.

The allegations made against us are not based on facts and are utterly untrue. Our official response to the current situation was posted on our official twitter accounts on 13 March, 17 March and 25 March.

DJI promotes civilian drone applications that benefit society. In addition to bringing new tools to aerial photographers and filmmakers, we see more and more firefighters, search and rescue teams, and other public safety agencies around the world using our products to save lives.

We do not support any use of our products that harms people’s lives, rights, or interests, as we have always reiterated in our products’ Terms of Use and other public statements. We do not provide technical support when military use of our products is identified.

DJI takes compliance issues very seriously. We are committed to act in accordance with sanctions, export controls, and other applicable laws and regulations. We have a dedicated in-house compliance team and experienced US and European external counsel, to ensure our general business practices and transactions are in full compliance with applicable rules and regulations. 

Our purpose has always been to give everyone the means to view the world from a different angle. We will continue developing and supporting——with our partners——peaceful and socially responsible applications of our entire product portfolio so that more users can experience the joy of flight.”

Thank you,

Curran Daly

Communications Manager | DJI Technology, Inc. | Burbank CA