DJI Commends UK Government’s Positive Action to Nurture the Drone Industry

DJI, the world’s leader in civilian drones and aerial imaging technology, welcomes today’s proposals from the UK Government to address concerns about irresponsible drone use and encourage wider use of drones to benefit society and the UK economy.

“This consultation on new measures to help prevent drone misuse highlights the commitment of Baroness Sugg and the government to proactively support drone technology and its potential to significantly contribute to the UK economy,” said Christian Struwe, Head of Public Policy Europe at DJI.

“The vast majority of drone pilots fly safely and responsibly, and DJI supports measures to deal properly with the small number of people who intentionally misuse this technology,” Struwe said. “Governments, aviation authorities and drone manufacturers are working together to help ensure drone pilots understand rules and regulations, and this cooperative spirit is making the UK safe for drone operations.”

Drone technology is revolutionising fields such as emergency response, construction, filmmaking, agriculture and conservation, allowing professionals to do more work faster, safer, more efficiently and at a lower cost. Drone enthusiasts also find joy in flying their aircraft for fun, finding new vistas for aerial photography and video, and using drones to teach youth about science and technology.

Just this year, police forces have used drones to save the lives of three individuals who had gone missing in dangerous circumstances. Lincolnshire police rescued an unconscious man from a ditch in February; Devon, Cornwall and Dorset police found a man on a cliff’s edge in May; and Norfolk police found an elderly man lost in a marsh in June.

Drone technology has brought these benefits to the UK while proving itself as a safe addition to UK skies. DJI has led the industry in developing technology to help ensure drones operate safely:

  • In 2014, DJI pioneered geofencing systems for its drones, using GPS position to warn or restrict drone pilots from entering locations which pose national security or aviation safety concerns.
  • In 2016, DJI upgraded its geofencing programming to include the capability for live updates of temporary flight restrictions and other changing hazardous conditions such as wildfires, while also adding flexibility for drone pilots with authority to operate in those locations.
  • In 2017, DJI introduced a knowledge quiz for all pilots who are operating drones in the UK airspace.
  • DJI built automatic altitude limitations into its flight control apps to help pilots ensure they fly at safe altitudes. DJI developed sense-and-avoid systems for recent drone models, which use sensors to identify obstacles and either stop short of them or navigate around them.
  • DJI’s AeroScope system allows authorities to remotely identify and monitor airborne drones.

DJI is a global leader in developing and manufacturing civilian drones and aerial imaging technology for personal and professional use. DJI was founded and is run by people with a passion for remote-controlled helicopters and experts in flight-control technology and camera stabilization. The company is dedicated to making aerial photography and filmmaking equipment and platforms more accessible, reliable and easier to use for creators and innovators around the world. DJI’s global operations currently span across the Americas, Europe and Asia, and its revolutionary products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, emergency response, agriculture, conservation and many other industries.