Consortiq, one of the prominent entrepreneurial ‘disruptors’ within the drone business has just unveiled a bold new brand identity and website with their creative partner, Salad, in a bid to dominate the industry.
Similarly to Uber and Tesla, Consortiq was brought into existence by a group of extremely entrepreneurial people.
Instead of specialising in one facet of unmanned solutions, the business ties a number of assets together to create one coherent package. for clients.
With a disruptive attitude and business strategy, Consortiq went on the search for an agency that could act as an extension of their team to design a credible and distinctive identity.
Salad competed against a number of other agencies to win a highly valuable on-going partnership contract as the business’s extended team responsible for strategy, design and marketing. The intention of the partnership is to define a coherent and credible strategic and visual brand and ultimately, help Consortiq to achieve the ambitious goals to be in 35 countries within two and a half years.
“I was looking for an agency that was small enough to care about our business but big enough to do the substantial amount of work. The reason Salad stood head and shoulders above the rest was because they chose us with us much consideration as we chose them. I love the energy that comes out of their team and as a business that’s growing at a million miles an hour, we can rely on Salad to be proactive in making decisions that will keep the work moving forward.
We have some hugely exciting growth plans for the future and if we can continue the exponential surge of growth we’ve experienced in the last six months, we’re on track to achieve them.” Ben Keene, Director of Operations, Consortiq.
Since winning the project in February, Salad has defined the strategic foundations and worked collaboratively and at a remarkable pace to develop and launch a fleshed-out visual identity, attractive suite of brand collateral and an intuitive new website.
While still in its infancy, relatively speaking, the drone industry has grown at a rapid pace and now represents billions of pounds to the UK economy. Having launched at the forefront of the buzz, Consortiq have worked quickly to establish themselves as cutting edge innovators within the space.