Further underlining just how much DJI understands the market they made sure RC groups, the largest radio control community on the web got their hands on a Mavic early.
This has been a masterclass in drone launching, any other manufacturer should learn from the Mavic launch and make a play book from it.
Scott Simmie wrote the review and Matt Gunn kindly sent it on to us.
Let’s be clear: The new release from DJI – the “Mavic” – is a radical departure for DJI. It is not a new Phantom; not a new Inspire. It is, in fact, unlike anything DJI has produced in the past. And it does a heckuva lot, very well, for its price.
For weeks in September, leaks kept popping up about a new DJI drone scheduled for imminent release. It was, according to the first leaks, to be called “Mavic” – a name DJI had apparently copyrighted.
Then came the images: What appeared to be a small drone with folding arms and folding props. In its condensed form, it looked vaguely like a grey grasshopper: Compact, but filled with potential energy.
On Friday, we received a test unit. (DHL actually left it in the backyard at an address two blocks away, but an honest homeowner hand-delivered it 90 minutes later.) And, despite the plain box and bubble-wrap, inside was a fully-functioning Mavic Pro – performing exactly like the ones DJI will start delivering in October.
Well, initially it actually wasn’t fully functioning. Because this was a beta unit (and not from the factory run consumers will get) there were a few tweaks. Firmware upgrades, binding to the controller – things purchasers won’t have to worry about. But, with a little help from our friends, we figured it out. Soon, we would discover whether the Mavic Pro would live up to DJI’s industry-leading reputation.
Though the Mavic Pro is a small device (you could throw it in a shoulder bag or glove box), the iOS app we downloaded hinted at some very intelligent features (Android is being finalized and will soon be ready for prime-time).
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