Americas Multirotor

KXL’s newest ‘reporter’ has sky-high aims, tends to ‘drone’ on and on


Andy Giegerich

A local radio station will take to the skies in an effort to boost its news coverage.

Alpha Media Portland and FM News 101 KXL announced Monday they’ve entered an exclusive partnership with Aerial Technology International. The agreement calls for KXL to use Clackamas-based Aerial’s drones as it works on breaking news reports.

“(We) will be using them to cover breaking news, much like a television news helicopter is used to provide coverage for TV,” said Randi Poole, KXL’s VP of marketing, in an email. “Our focus is going to be Internet mobile devices, our station mobile app, station website, social media and other digital assets where video is readily available.”

Aerial Technology has earned notice forhelping spur Oregon’s unmanned aerial systems industry.

“Together, we intend to bring a whole new perspective to breaking news and live events,” said Stephen Burtt, the company’s co-founder and co-owner, in a release. “It is the perfect partnership between two, progressive and visionary companies.”

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