Not the first quadrocopter to have wings attached, but if all the web noise is to be believed it is!!
No doubt a wing/rotary solution will form part of the future, the US military thought the V22 Osprey was the answer to everything and just see what happened there!
Here’s a similar winged VTOL solution that’s already flying.
In the image shown its hard to see how the VTOL Technologies craft propels itself in forward flight, perhaps those shrouds vector. The Paparazzi based project with its biplane configuration is a slightly simpler solution, at the expense of size of course.