With ‘Drone to Home’ Service, Netflix Uses Satire Against Amazon
Netflix on Tuesday released a satirical video promising “Drone to Home” delivery of DVDs to customers, taking an obvious swipe at Amazon’s plan to deliver items to consumers via small octocopters, a.k.a. drones.
The Netflix video quickly bounded across the Internet, passed along on Twitter and Facebook.
Barely a minute long, the video purports to show a Netflix warehouse with cute little copters flying off carrying the distinctive red Netflix DVD envelopes. “Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs,” the narrator says, as one woman tries to run away from a drone following her, and another explodes in the background.
Even when the DVDs are delivered successfully, the delivery is a little too all-knowing – through the open sunroof of a car, to a person camping, even to a man standing at a urinal.
